The doctors of the practice desired a logo that was a modern take on the traditional "dental tooth logo." They wanted to highlight their expertise in dental implants, which was incorporated into the logo's design. Finally, a palette was chosen based on providing both a modern feel with gradient usage, as well as accessibility through contrast of the brand colors.
The website itself was designed to best serve users as a resource, with custom content layouts that guide users as they read through the pages. The final product was a cohesive patient journey from the digital experience to printed assets.
